Style has been my instinct since I was a child and my career for over a decade. The method came later.

Long before it was a job, I knew what went together and what didn’t, and I never needed anyone to explain why. That instinct turned into a career across art direction, PR, branding, content, clienteling, and my own platform as a style influencer. London, Madrid, Paris, and now Mexico City. I’ve seen this industry from almost every angle.

From the outside, it all worked. I could build a look for a shoot or an event in minutes. The closet behind those looks was another story.

Here’s the thing about instinct: when something comes naturally, you never stop to build a system for it. I had pieces I loved that didn’t talk to each other. Trends I’d bought for one moment and never wore again. Getting dressed on a normal Tuesday took longer than it should, and packing for a trip was a small crisis every time. I knew exactly what looked good. I had just never turned that eye on my own wardrobe with real intention. I hadn’t even done my own color analysis.

Paris changed that. Working at Saint Laurent, I started seeing style differently: less about the moment, more about intention. I applied to my own closet what I had spent years doing for brands. The right colors. Fewer, better pieces. A wardrobe built around who I actually was, not around what was trending.

What shifted wasn’t just how I looked. It was how I felt living my own life, every single day.

That’s when I understood something. The eye was never the problem. What I was missing was a method. And a method, unlike an eye, is something you can hand to someone else.

So I built one. Everything I know, from instinct and from over a decade inside this industry, turned into tools my clients can actually use. You don’t need to see clothes the way I do. You need a way to get dressed that is easier, more enjoyable, and a lot more intentional. That’s what I do.

• If your closet is full and you still have nothing to wear.
• If getting dressed every day feels exhausting, messy, and not enjoyable.
• If you’re not sure what your style is and your outfits have nothing in common.

I’ve been there.